Chinese
In 2026, China's foreign trade has kicked off a golden phase of structural upgrading and global order expansion. According to the General Administration of Customs of China, the total value of China's foreign trade exports reached 5.23 trillion yuan in January-February, a year-on-year increase of 8.7%. Among them, amusement equipment, as an emerging segmented sector, saw an export growth rate as high as 23.5%, far exceeding the average growth rate of overall foreign trade. The boom of the global amusement market and the support of national policies have created an unprecedented golden opportunity for China's children's amusement rides to go global. With a complete industrial chain, continuous innovation capabilities and precise market adaptation, China's children's amusement rides have occupied an increasingly important position in the global market, with prominent international advantages, becoming a key representative of China's manufacturing industry going global.
National policy support paves the way for the overseas expansion of children's amusement rides. In recent years, the state has continuously increased support for foreign trade enterprises and launched a series of preferential policies to help Chinese enterprises expand globally. Firstly, tax preferential policies: the export tax rebate policy is implemented for exported amusement ride products, reducing enterprises' export costs and enhancing the international competitiveness of products. Secondly, cross-border e-commerce support policies: enterprises are encouraged to expand overseas markets through cross-border e-commerce platforms, simplifying export procedures and improving export efficiency, while providing financial subsidies to cross-border e-commerce enterprises to reduce promotion costs. Thirdly, overseas market expansion support: organizing enterprises to participate in international amusement exhibitions, building overseas promotion platforms, helping enterprises connect with overseas buyers and enhance international brand exposure. In addition, the in-depth advancement of the "Belt and Road" Initiative has opened up a broad market space for China's children's amusement rides to go global. Countries along the routes such as Southeast Asia, the Middle East and Latin America have seen a surge in demand for amusement products, becoming core target markets for China's amusement ride exports. For example, the number of new theme parks in Southeast Asia will increase by 27% year-on-year in 2026, the investment scale of amusement projects in the Middle East exceeds 100 billion US dollars, and the demand for household amusement equipment in Latin America has soared by 41%. These emerging markets bring huge growth potential to China's children's amusement rides.
The global market boom provides vast space for China's children's amusement rides. With the steady recovery of the global economy, the demand for children's amusement facilities in various countries continues to rise. The global amusement equipment market scale is expected to exceed 380 billion US dollars in 2026, among which children's amusement rides, as a core segmented category, maintain a leading growth rate in industry demand. From the perspective of global market layout, developed countries in Europe and the United States have a high economic level and stable demand for children's amusement rides, attaching great importance to product quality and intelligent attributes. China's high-end amusement rides have gradually seized the local high-end market by virtue of technological innovation advantages. Emerging markets such as Southeast Asia, the Middle East and Latin America enjoy rapid economic development and steadily improving household consumption capacity, with explosive growth in demand for amusement rides. China's amusement rides have become the preferred supplier in these markets due to their ultra-high cost performance. The African market has also released huge potential: the export volume to Africa of a Guangdong amusement equipment enterprise accounts for 20% of its total overseas exports, with an output value of 200 million yuan in Africa in 2019, and its overall overseas market output value is expected to exceed 350 million yuan in 2026, with overseas orders continuing to recover. In addition, the continuous upgrading of the global parent-child consumption concept means parents are more willing to invest in their children's entertainment and growth, providing sustained and stable demand support for China's children's amusement rides to go global.
The comprehensive advantages of Chinese enterprises support the sustained overseas expansion of amusement rides. The core competitiveness of Chinese children's amusement ride enterprises is not only reflected in the complete industrial chain and cost performance, but also in rapid market response capacity and flexible customized services. Compared with overseas local brands, Chinese amusement ride enterprises can quickly capture changes in global market demand, timely adjust product design and production plans, and rapidly launch products adapted to local scenarios. At the same time, they can provide highly flexible customization services, customizing amusement rides of different models, functions and appearances according to the needs of overseas buyers to accurately meet the personalized needs of different markets. As a professional manufacturer of children's amusement rides, our factory has a mature and complete production system and a dedicated R&D team, and can provide one-stop full-process services from product design, production and assembly to logistics transportation and after-sales maintenance. We can quickly respond to the needs of various overseas orders, provide high-quality, customized products and supporting services for overseas buyers, and have won wide recognition from global customers. For example, the cartoon IP co-branded amusement rides customized by our factory for overseas customers have won a large number of orders in the Southeast Asian market with unique design and exquisite workmanship, achieving a double improvement in sales volume and reputation.
In summary, the triple benefits of policy support, market boom and comprehensive enterprise advantages have jointly pushed China's children's amusement rides into a golden period of overseas expansion. The international competitiveness of China's children's amusement rides continues to stand out, which not only opens up a broad development space for domestic amusement ride factories, but also injects new impetus into the global expansion of China's manufacturing industry. As a professional manufacturer of children's amusement rides, we will firmly seize the overseas dividends, continue to focus on product innovation and quality upgrading, promote Chinese amusement ride products to sweep the world, and fully demonstrate the core strength of China's intelligent manufacturing.